According to layman’s the terms, there are two types of links: first is inbound and second is outbound. The Outbound is a links (an anchor link that point to another website) start from your site and lend to an external website. While inbound (getting link from another site) links orbacklinks, come from an external site to yours.
Example of Inbound and Outbound Link: ifwww.####ba99.com links to www.maxu####.com, then this link fromwww.####ase99.com is backlink (inbound) for www.maxu####.com, other ways you can say that the link is an outbound link forwww.####se99.com’s perspective. This is the main building blocks to get the higher ranking on search engine.
Why Backliiks are so important?
The simple method is to get the popularity of your website is to create a backlinks.
The number of backlinks is an indicate of the importance of that website. Backlinks are important for SEO because the major search engine like Google, Yahoo!, MSN, and Bing gives more and more credits to your websites that have a good number of quality backinks, and consider those websites more relevant than others in their results pages for a search query.
When a search engine calculate the relevance of a site regarding keyword, they consider the number of quality inbound links to that’s website. If your site have more relevant inbound link then you can get more ranking on search engine. Quality of inbound links is more important things to getting the ranking. When an inbound links comes from another site, and that site content related to your site, then in this condition your links are considered more relevant to your site. Other condition if inbound links are comes on sites which are not related to your content, then in this condition they are considered less relevant.
For Example: if a solar products manufacturing company’s website received a backlink from another website related to solar, then in this condition you are getting the more relevancy in the search engine’s assessment, but the backlink coming from another site which is not related to solar power then you can’t get the higher relevance.
Anchor text is one of the most fundamental aspects of search engine optimization; in the most people view it as a way to simply improve the appearance of their online links. The anchor links also serve an even deeper purpose for search engine optimization.
When a link incorporates a keyword into the text of the hyperlink, in this condition we call it anchor text. If you are creating an anchor text related to that page then you can get the relevant ranking of that page. For example if you are creating an anchor text “earns money online” and your target page article is related to “how to create a website” then you are losing your ranking. Your target page must be related to anchor text keyword then your anchor text helps you to boost your page rankings.
Avoid Link Exchange:
Google updates own search engine algorithms, reciprocal links where one of the targets of the search engine’s latest filter. Many webmaster tools had agreed upon reciprocal link exchanges, in order to boost their website’s ranking. In the link exchanges method, one webmaster places a links on his website that points to another webmasters website, and vice versa. Many of these link where simply not relevant and were just discounted. So while the irrelevant backlinks were ignored the outbound links.