Pay Per Click Advertising

Pay-per-click (PPC) advertisement marketing is one of the best affiliate programs. The advertiser only pays when a visitor to the website and clicks on the advertisement. PPC Ads is one of the largest and most popular advertisements programs in the world.

Google AdSense is the top pay-per-click (PPC) revenue provider company in the world. The top affiliate company is Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Facebook Ads, LinkedIn Ads, Bidvertiser and Adbrite. This main goal of advertiser should be highest ROI which means highest income with less money on PPC ads.

Making money online by using pay-per-click program required a certain amount of internet web designing and basic development knowledge is best ways to get quick success.

In PPC advertisement services, there advertiser typically bid on keyword phrase related to relevant target market. If your website content is same which you target keyword or phrases then you bidding amount comparison low. The content sites commonly charge fixed prices per click rather than use bidding. Pay-Per-Click advertisement ads display on search engine and web sites by using Google AdSense and other publishing services.


Pay-per-click (PPC) means that you bid on the click price, if your ads running on website and a visitors clicked on that ads then affiliate company charge you and your payment will deducts which you bid on publish.

There is a trick to pay less in clicks by using this you can make a big profit. For example, if you have to pay for 100 clicks on average to make one sale and each click costs you $0.5 and your sale only gives you profit $45, then in this condition you will get lose $5. In other condition your biding cost is 30 cent each so each sale you can earn $15. Because you investment on ads become $30 and you profit is $45 so profit become $15.

There are many top PPC ADS network company in the world. Below we provide you top six PPC ads networks company comparison.

Network Pros Cons Rating
Google AdWords
  • Leaps ahead of the competition
  • Highest conversion rates
  • Multi-format ads that gets highest CTR
  • Highly Context specific ad-serving
  • Numerous ad-sizes and device support
  • Best geo-targeting and suits international customers
  • High Cost-per-Click
  • Slow customer support
  • Abrupt ban of advertiser accounts
9 / 10
Microsoft AdCenter
  • Second option for Search Advertising
  • Reach on Bing and Yahoo
  • Good Customer Support
  • No Image Ads
  • No content publishers outside Microsoft Network
  • Conversion rate not as good as AdWords
  • Ads not as Intuitive
7 / 10
Facebook Ads
  • High Social reach
  • Very good demographic options
  • Very Good for brand building
  • Highly specific targeting
  • Slow ad approval process
  • Only one ad size/format
  • Works only with specific niche products
  • Low conversion rates
6 / 10
LinkedIn Ads
  • Extremely good for increasing brand awareness among professionals
  • Lead generation options in campaigns
  • Can target selected entrepreneurial roles
  • Limited ads size options
  • PPC Bids not accepted below suggested range
  • Poor direct conversion
  • Phone numbers etc not allowed in ad text
5 / 10
Bidvertiser
  • Custom ad sizes
  • Low CPC rates
  • Easy to get started and drive traffic
  • Ads are not always context-aware
  • No real search/social advertising tracker
  • Not as effective as premium ad services
3 / 10
Adbrite
  • Global reach
  • Cheap advertising option to drive traffic
  • Adult advertising options
  • Not as effective as premium ad services
  • Your brand may be damaged if ads appear on adult sites
3 / 10

Share This Post

Post Comment